Heddi Goodrich

Stephen Brayda on Designing Lost in the Spanish Quarter for HarperVia

The cover art for Lost in the Spanish Quarter needed to somehow embody an entire literary event: it is the very first title published by HarperVia- the newest HarperCollins imprint focused on publishing amazing fiction in translation, and author Heddi Goodrich translated the novel herself from Italian to English. I geared up for action.

Goodrich’s writing is a full sensory ride. A visual cue that stood out to me as I read is the way she writes of Naples as a character: a living, breathing contributor to her story. Crumbling buildings and crowded streets showed up in very rough sketches early on, along with different lettering experiments to help drive home the experience of intimacy.

Stephen Brayda on Designing Lost in the Spanish Quarter for HarperVia