Writer, editor, and rare book dealer A.N. Devers believes that rare books by women are a) undervalued b) under-promoted and c) anything but ‘niche,' a cheapened term with which they are often associated. Devers decided to publicize the issue and call the literary community to action through her new Kickstarter campaign, The Second Shelf, which asks readers, writers, and rare book collectors to donate to her new hybrid literary magazine and rare book catalogue dedicated to celebrating heretofore hidden rare books by women.