“Insert (Y/N) Here”: Universality and Anonymity on Modern Romance Covers
Stand in front of the romance table in any bookshop and let your eyes go slightly out of focus. If not for the titles, the covers could easily start to blend together. Vibrant pinks, corals, and teals serve as backdrops for vaguely human-shaped blobs.
Anonymous and amorphous, these silhouettes representing the romance hero and/or heroine could be any one of us. They’re both no one in particular and everyone at the same time, and help prop up one of the genre’s pillars: the implicit invitation for the reader to insert themselves into the fantasy. You too, whoever you may be, could be swept off your feet!























