Lee Heejoo

Samantha Hahn Leans into Rabid Fandom Culture to Design Holy Boy

For this dark, literary thriller about a K-pop idol who consumes the thoughts of four wildly different women, Stephen Brayda, an art director whose work I have long admired, asked me to lean into the hyper-tactile miscellany of fan culture, so I assembled K-pop trading cards in using photo sleeves, stickers, and letter beads (some raided from my daughter’s stash).

Samantha Hahn Leans into Rabid Fandom Culture to Design Holy Boy