The best designers aren’t just designers. They’re thinkers, dreamers, makers, tinkerers, dabblers, doers, and provocateurs. Case in point? Consider William Morris, influential member of the Arts and Crafts Movement, poet, textile artist, political oppositionist, Medieval fanboy, and book cover designer. A 19th-century giant of design, Morris defied Victorian ideals of mass production and proved that the best designs always belong to the artisan, not the machine. Even today, we look to Morris’s textiles and typefaces as we try to create book covers with staying power.