First of all, there’s no overly sophisticated way that I go about designing books or producing any design work for that matter. My processes are not ground-breaking – they’re probably similar to a lot of designers. I’m not a philosopher, I’m not an intellectual and I’m not a bullshitter (I can be a bit sweary). I consider myself as a competent designer – I get on with what needs to be done and if clients like it, then I’ve done my job right – if other designers like it, well, that’s a bonus.