Eric C. Wilder on Creating a Triptych for Open Letter Books
I have previous experience as a packaging designer, so when I get a series like this I tend to look at it as though I’m developing a product line. That is to say, instead of developing three covers for three separate stories, I develop an overarching visual look, and then tailor that look to each individual story. It’s almost like creating a visual language, and then using that language to express three distinct ideas.
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