The initial cover brief for this title was that it should be an atmospheric photograph of an airport or aeroplane and tie in with the feel of the Vintage paperback cover for All That Man is, Szalay’s previous book. After trying a few different images it wasn’t to be, and we instead opted to go along a typographic route. However, in an attempt to keep some continuity between the last book and this one, we kept the title split like how All That Man is and this was the starting point for how the title came to be hyphenated and spilt over 3 lines. This added an element of concrete poetry to convey the subject matter even further; hinting at Szalay’s ripple effect narrative. It also led us very naturally in the direction of world airport codes.