In recent years, Peter Mendelsund has been shifting his career from designing books to writing them. The former Associate Art Director of Alfred A. Knopf already has a couple of non-fiction titles to his name – What We See When We Read and Cover, with another, The Look of the Book, on the way – and has now stepped into fiction with Same Same, a twisting metafictional meditation on creativity. We asked him a few questions about this latest adventure between the covers.