Ben Prior on Designing Sebastian Fitzek's The Package
The idea of designing a cover for a book titled The Package, to look like an actual package is far from an original one. It sounds simple but the design and approval process for The Package was quite long and involved lots of tweaking and refinements. Head of Zeus have acquired five of Sebastian Fitzek's books; The Package, Passenger 23, Seat 7A, The Soul Breaker and Amok. The Package being the first to publish, meaning it was incredibly important to position the cover and establish the author branding well so it could be rolled out across all the five covers. So although this article is about The Package cover specifically, there was a lot of consideration to the other four covers in how this one would look. Fitzek is incredibly successful in Germany and been translated into more that 36 different languages which meant that one of the key aspects that was needed was strong, recognisable author type.