The Lemon’s unique story is the product of Kevin Alexander, Joe Keohane, and Alessandra Lusardi collaborating under the Pen Name: S.E. Boyd. From a design perspective this was of course a major relief – Other writing trios take note! Each one brought their own experience and background together to craft an uncanny story that effortlessly blends the worlds of food, media, and celebrity into a darkly hilarious, high-stakes adventure.

Spokane falls, 1889, immediately following the Great Fire, three enterprising protagonists do their best to capitalize on the situation and soon find their fates (and one’s ill-gotten fortune) intertwined for better or worse… but mostly worse. In the prologue we are treated to a parable about the three types of criminals, which, of course, foreshadows the behavior of our central characters. The most fearsome of these being someone who can manipulate others into doing their will without them even realizing it, 'as if by magic'.

Little Disasters is the story of two couples brought together by chance and changed forever by an affair. Michael and Paul meet in a hospital waiting room while their significant others are giving birth. It alternates between the two men's perspectives as well as between past and present day. The details unfold amid a mysterious disaster that's wreaking havoc on NYC in the present day.

I explored a few directions before landing on the final. One idea was an ice cream cone that’s tumbling over. The couple that has the affair is out one day getting ice cream together and they decide to make that their code word in case either one of their partners finds out. So at face value a ruined ice cream seems pretty innocuous, but once you find out the connotations it symbolizes that ‘oh shit’ moment.