Colin Webber on Designing The Lemon
The Lemon’s unique story is the product of Kevin Alexander, Joe Keohane, and Alessandra Lusardi collaborating under the Pen Name: S.E. Boyd. From a design perspective this was of course a major relief – Other writing trios take note! Each one brought their own experience and background together to craft an uncanny story that effortlessly blends the worlds of food, media, and celebrity into a darkly hilarious, high-stakes adventure.