Minimalism vs Maximalism: The Battle for Readers' Attention in 2024
In today’s attention economy, authors and publishers are competing not only with each other, but also with the many distractions of life 一 from streaming platforms to social feeds. Book covers have long played a vital role in driving sales by appealing to the book’s target audience. Yet now more than ever, they’re an author and publisher’s best chance to compel people to stop what they’re doing and find out more about their book. The question is how to create a cover that will achieve this.